Programme
DESIGN

A unique opportunity from Netflix to showcase exclusive streaming titles in cinemas before their release prompted the creation of a circuit-wide activation to support these previews. Upstream was the solution - a special programme that places Netflix at the forefront of in-house catered content, designed to target cinephiles who want to get ahead of the curve. Supported by printed, website and social support, Upstream has brought the modern, digital streaming service to the ever-persistent cinema house industry in a one-of-a-kind blend.