House of Horror is Dendy Cinemas’ biggest night of the year, with the entire evening block reserved for the most thrilling films of the last 100 years. After quickly being assigned as the Creative and Brand Manager for this campaign, House of Horror became a core business focus throughout the month of October. This project focused primarily of teaser, payoff and late release asset launches, digital and print placements, social media influencer outreach, on-site activation liaising, brand guideline management and stakeholder facilitation. With 3700 admits and the Newtown location achieving the #1 site for box office on a national level for October 31, the House of Horror campaign was incredibly successful for the business and an excellent springboard for future iterations of the iconic event.